Tag Archives: ROI

Count Wise – People Counter Solutions for Proactive Business Management

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In modern organizations, people counter solutions provide management staff with actionable benchmarking data to help them optimize their operations for success in their field. Increasingly in use across a plethora of industries, these solutions are a vital component of proactive business management and serve to create a structured method for organizing core business areas such as customer service and marketing campaigns.

As one of the leaders in the field of people counting technology, CountWise solutions have helped thousands of organizations to streamline their operations. Headquartered in Florida, U.S. and with offices around the globe, CountWise offers the most accurate, reliable and consistent people counter products on today’s marketplace, where they continue to gain recognition from some of the recognized names in world business for the quality of their innovative solutions. Based on military shape recognition technology, CountWise systems consistently offer greater than 95% accuracy in distinguishing between adults, children and carts to ensure that company management staff have tried, tested and trusted data, in real-time, on organizational performance.

Consider for example their I-Count solution. Offering unparalleled 95% accuracy rates, this product is one of the most accurate and dependable on the market today. I-Count is the requisite tool to help modern organizations improve their in-house customer conversion rates. Helping companies meet pre-defined performance targets, this innovative people counter solution will collect data related to on-site staff performance, and allow managers to identify peak sales opportunities where foot traffic is at its highest, thus providing an exceptional tool for the optimization of marketing effectiveness metrics and offering valuable, actionable data on a plethora of vertical KPIs.

Cost consolidation is a vital component for streamlining operations in modern business. I-Count will provide organizations with the ability to develop precise staff schedules, where deployment is based on the amount of customers within the store at certain times of the day, therefore eliminating excessive spending on staff hours at times of low customer volume.

For organization searching for a first-rate tool to optimize product placement and analyze business performance within a department, aisle or display area, Z-Count is the ideal solution. Z-Count is the world’s first video-based solution for tracking and measuring patron behaviour within a defined area of a business. It measures how many customers enter a particular zone and how much time they spend within that area, therefore enabling the increase of customer conversion rates by optimizing staffing and marketing strategies.

Z-Count is ideal for measuring the ROI of marketing campaigns as it provides a mechanism for measuring traffic within a promotional area so that management staff can review their campaigns based on actionable information on customer behaviour. In terms of reliability, Z-Count is unmatched by any other people counter solution on the market today. No matter how much traffic is in any particular area, the Z-Count patented recognition algorithms allow the product to function seamlessly for superior counting accuracy levels.

To gain valuable insights into your organization’s operational efficiency, review the options available within the CountWise catalogue today.

About CountWise:

CountWise specializes in providing people-traffic monitoring solutions to a wide-variety of both public and private companies. Their product suite provides actionable customer data that helps companies to enhance the effectiveness of their operational practices for improved levels of organizational efficiency and thus higher profits. For more information, please go to countwise. Count Wise I-Count is a people counter product which has many advantages to companies and organizations, from improving the effectiveness of marketing campaigns, to reliable store performance reviews and branch comparisons. For more information about I-Count or Count Wise products visit, www.countwise.com.

Determining Kpi Metrics For Measuring Brand Impact On Your Business

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The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant. Traditionally a business has been viewed by senior management as split into discrete divisions, sales and marketing, production, HR, IT, legal and accounting. Some divisions created revenue and b the brand identity was important for customer recognition and action needed to be taken to maximize that while other divisions created cost that reduced the brand value and this needed to be cut. Following this methodology would logically result in increased profits.

This led in practice to highly dysfunctional decision making with, for example, IT staff being cut only for decreased effectiveness across the business producing reducing sales generation and increasing costs in other parts of the business.

Decreased profitability was the result of making otherwise perfectly logical business decisions based on KPI metrics.

The Balanced Business Scorecard seeks to address this dysfunctional approach to business management and looks at how the entire business operates as a cohesive, holistic whole. Viewing all divisions of the business as creating value allows for logical rational business decisions that do lead to increased shareholder value and enhanced profitability.

Is measuring traditional brand metrics still relevant?

The blunt answer is yes, the company brand is perhaps more important than it ever has been but how the brand is being used has probably altered greatly as is how the value of a brand is perceived not just by customers but also by shareholders.

For many listed companies the value ascribed to the company brand accounts for more than a third of the company share value. In many instances, brand value accounts for far more than that. The issue is how do we measure brand value and what metrics are available for us to use as part of a Brand KPI tool.

Using financial metrics for brand performance measurement you will find the following as the primary metrics to monitor and analyze:

– Sales Generation – measures brand as a factor in the purchasing decision
– ROI – measures the ROI using the accounting goodwill value and treating it as any other balance sheet asset
– Transaction Value – looks at the contribution from product lines and product mix and the impact of the brand on that contribution
– Growth Sustainability -this is a measure of how much the brand is contributing to sales rate growth without the business introducing further investment to gain that market share.

Financial value is probably the simplest metric to determine as we can extrapolate “goodwill” valuations using accounting and financial data coupled with share price information. At least with share pricing information we have a set finite value that the market is placing on our business and the financial accounting information can give us a basis for determining how much of the price the market will pay for a share is determined by the valuation of the goodwill.

Measuring brand perception and performance is trickier as we dealing with nebulous concepts that we know have an impact but cannot directly measure. Performing customer awareness surveys will help in providing a measure of how well known the brand is with consumers in a given section of the population or target market segment. All of these can be measured but the metrics that are produced are based upon subjective questioning and even more subjective answers.